Job Details

Senior Designer: Digital Learning at UT - UTK
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Position Number: 5999509
Location: Chattanooga, TN
Position Type: Public Relations, Marketing and Communications

Senior Designer: Digital Learning at UT - UTK
Knoxville, TN, United States

Job Identification: 1550
Job Category: Communication & Mktg
Posting Date: 02/11/2025
Job Schedule: Full Time
Locations: 1331 Circle Park, Knoxville, TN, 37996, US (Hybrid)

Job Description
Digital Learning at the University of Tennessee, Knoxville is seeking a Senior Designer to join the marketing team. This position will oversee design projects related to the marketing efforts and enrollment goals of our unit. Reporting to the Director of Visual and Digital Design, S/he will have a strong foundation in visual design and a passion for developing creative assets that drive engagement and brand recognition. The ideal candidate will be adept in conceptualizing and designing a wide range of digital and print content, including but not limited to: display/social ads, photo/video editing, presentations, web graphics, and print media. This role requires a blend of creativity, technical skill, and a strategic understanding of design as it applies to marketing, digital campaigns, and brand storytelling. S/he will be responsible for independently researching, conceptualizing, and designing high-quality, data-driven design solutions for high visibility and impact. This position will be responsible for understanding how to analyze and predict consumer behavior and develop strategic, creative solutions that support programs university-wide.

This role will integrate with multiple teams to create cohesive user-focused omni-channel communication experiences in a variety of digital/physical spaces in support of UT and Digital Learning's overall recruitment and retention goals. She/He will demonstrate a high-level ability in design, strategic thinking and analysis in both print and digital spaces. At least 3-5 years experience working with Adobe Creative Suite, Creatopy, Google Web Designer or similar program for animated digital ads is required.

Responsibilities
Design

Lead creative strategies for marketing campaigns and initiatives, analyze data and adjust creative to improve engagement.
Independently conceptualize and create compelling and visually engaging content tailored for a variety of platforms, including digital advertisements, print materials, social media graphics, website visuals, presentations, and email campaigns.
Create high-quality, pixel perfect visuals to enhance brand storytelling and audience engagement across all forms of digital and print media.
Ensure consistency across all visual content by adhering to brand standards and guidelines.
Design print and other digital marketing collateral to support an omni-channel communication experience.
Photo editing and selection to help support digital marketing efforts and program development.
Manage and provide creative assets to agencies, vendors and cross functional teams.
Work with written content and restructure as needed to align with design direction and best practices.
Review data on ad performance and determine how to improve engagement.
Maintain Digital Asset Management Systems.

Relationship Development - Communication, Collaboration, and Partnership

Collaborate closely with marketing, communications, development and programs teams to ensure designs align business goals, user needs, and functional requirements.
Partner with Senior UI/UX designer to assist in content creation for designs and provide ongoing design support during development phases.
Provide exceptional relationship management by creating synergies with internal teams and marketing units across campus.
Contribute in meaningful ways to the diversity and intercultural goals of the University

Research, Training & Continuing Education

Analyze consumer data and ad performance to identify user behavior to support more personalized communications with all levels of the student life cycle.
Stay up to date on strategies and best practices as it relates to design, digital advertising and email marketing.
Attend conferences, and webinars to enhance skill sets and broaden knowledge base.
Complete mandatory trainings and continuing education requirements set forth by the university.

Qualifications
Required Qualifications

Education: Bachelor's degree in Marketing & Communications, Design and/or equivalent experience
Experience: 3-5 years of experience in one or more of the following areas: Marketing & Communications, UI/UX Design, Web Design, Graphic Design

Preferred Qualifications

Education:

Master's Degree in Web design, graphic design, communications/Marketing or equivalent experience

Experience:

5 years FTE as UX Designer
2-3 years higher education experience

Work Location

Knoxville, TN. This position does have the potential for a hybrid working capacity.

Compensation and Benefits

UT market range: MR 10
Find more information on the UT Market Range structure here
Find more information on UT Benefits here

Application Instructions

For full consideration, applicants must attach a letter of interest, resume, and the name, address, email, and phone number of three professional references, and a portfolio with at least 4-5 samples of design work in addition to completing the applicant file to the Human Resources online application system.
Screening of applicants will begin immediately and continue until the position has been filled. DL_UT

About The College/Department/Division

Digital Learning at UT, is a unit charged with advancing UT's commitment to discovery, creativity, learning, and engagement, specifically for online learners. Using advanced and innovative technologies, Digital Learning at UT will provide scalable solutions that enhance the online learning experience and reduce barriers to student access and success, providing a tremendous impact to online learners across the state and the nation. At Digital Learning, we want to be bold and impactful, transforming the future of online education through innovative thinking and collaborative problem-solving. Join our dynamic and inclusive Digital Learning team where we take pride in teamwork, excellence, and a shared commitment to shaping the future through education and innovation.

About Us
With over 225 years dedicated to education and research, and as one of the 100 largest employers in Tennessee, there is endless potential to discover at the University of Tennessee, Knoxville. This advanced academic center comprises 17 degree-granting colleges and schools, 900+ programs of study, 547 graduate programs, and is home to over 7,500 employees statewide who support the continued growth of the state's flagship land-grant university. The University of Tennessee Institute of Agriculture, Anthropological Research Facility, Space Institute, and the UT Institute of Public Service are acclaimed entities of the UT system and with nearby affiliate, Oak Ridge National Laboratory, Rocky Top is a university on the rise. UT Knoxville considers its employees its number one asset and with values that focus on work-life balance, compensation, and innovative leadership, all Vols are supported to advance professionally. Employees have access to career development and coaching, continued education, and an extensive list of development and training possibilities. The Volunteer employee experience implements structures and practices that attract and retain a diverse community and that support a culture where everyone matters and belongs. Apply today and join the Vol Family for life!
Ranked nationally as "Best Employer for New Graduates", "One of America's Best Large Employers", "Best Workplace for Women," and has been designated as "Best Place for Working Parents" by Forbes Magazine.

To apply, visit https://fa-ewlq-saasfaprod1.fa.ocs.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/1550/?mode=location